K2 Sports | Skiing, Snowboarding, Snowshoeing and Inline Skating ICONIC BRANDS. COLLECTIVE STRENGTH. We are K2 Sports, a coalition of iconic brands creating unforgettable experiences for outdoor enthusiasts. Each brand maintains its individual point of view and drives its own pioneering innovation. We fuel each brand’s mission with the collective strength of world-class development facilities, global distribution channels, and committed customer service experts. Together,