SaaS Metrics | MRR, LTV, CAC Metrics Saasmetrics.com is a website about SaaS business and the services they offer. Topics cover aspects of analyzing the health of a SaaS business as well as purchasing SaaS services. Categories include: average revenue per account, churn, customer acquisition cost, customer lifetime value, EBITDA, gross margin, LTV to CAC ratio, monthly recurring revenue, months to recover CAC, SaaS security principles and practices