Certified Angus Beef® brand - Angus Beef at its Best® Pride isn''t an ingredient, but it has everything to do with taste! The Certified Angus Beef ® brand was started by a group of ranchers in 1978. They wanted a consistently tasty, tender and juicy steak. Today, the brand''s premium flavor is enjoyed around the world, and it''s brought to your table by generations of America''s family ranchers.