Advantal Technologies - Custom Software Product Development Advantal Technologies is a product engineering firm with expertise on web and mobile technology for startups, SME’s, Government & MNCs.
JTBD + Outcome-Driven Innovation Put Jobs-to-be-Done Theory (JTBD) into practice with Outcome-Driven Innovation (ODI). Access frameworks, templates, examples and case studies. Philip Kotler calls Tony Ulwick “the Deming of innovation.” Clayton Christensen credits him with “bringing predictability to innovation.”.