Cannes PR Lions 10 YEAR EXHIBITION IN JAPAN The Cannes Lions International Festival of Creativity is the world’s largest event for the advertising industry. It has been 10 years since the PR category was established, and during this time, the world has changed dramatically. This 10th anniversary exhibition features works that have reflected and transformed the world over the last 10 years. We will explore what is most needed in the world right now as well as the future shape of and possibilities for communication.