The IPO Playbook | Steve Cakebread The IPO Playbook by Steve Cakebread, the CFO who brought Salesforce, Pandora and Yext public. This fun-to-read, how-to book earned early praise from New York Stock Exchange President Stacey Cunningham, Salesforce Founder Marc Benioff, Stanford Disruptive Technologies Executive Director Michael Steep, Bill.com CEO René Lacerte, SolarWinds CEO Kevin Thompson. Foreword by Yext CEO Howard Lerman.